More than a billion hours of YouTube videos are watched every day. The key to getting your videos in the Suggested and Recommended columns is having enough views. In this article Scott Simson shares his strategy for boosting view counts for YouTube videos.
A new tool is letting advertisers work with YouTube creators to create content for the News Hub, a collection of trending news videos and viral clips. The program is being tested with a handful of brands, including L’Oreal and BMW. The hub could be a useful way for companies to get their messages out on YouTube, which has been criticized for promoting problematic content. Go here theytlab.com
YouTube is also partnering with Storyful, a social media verification company that has verified more than 100,000 videos on the platform. Storyful will create two new channels for the News Hub: a first-draft coalition to educate people about how to verify social media content, and a Witness Media Lab to highlight human rights issues around the world.
Maximize Your YouTube Reach with LenosTube: A Step-by-Step Guide
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